The fourth section, Inspiration, tells you a little about what inspires me, TOT’s owner, Marijcke Voorsluijs. Where does my knowledge and experience stem from? Where does the energy come from to keep trying out new ideas? Why am I doing all this? » read on about Inspiration
From both a personal and professional interest, I have been active on the web since 1995. As such I believe I can be called a citizen of the digital world.
The Internet in the past
In its early days, the Internet looked like a large collection of advertising brochures. Websites were shop windows, communication occurred by email. In fact, in the first house style design for TOT created by Jips Company in 2002, the web played no part at all. That’s practically inconceivable nowadays.
The Internet now
In the meantime, communication via the web has become the most natural thing in the world and almost the entire cultural sector is active on LinkedIn, Twitter, Instagram and Facebook. My clients know where to find me for first-rate advice on the most appropriate application for each medium. » read on about From the web
Over the years I have compiled quite an amount of documents for both TOT and its clients that are helpful to colleagues – handy info, in other words. These are usually documents that are freely available online, but you do need to know where to find them. Here you will find them ‘under one roof’.
Facebook is an extremely popular friend network for sharing messages, links, photos and videos with friends. I think Facebook is a fantastic platform for keeping contact with friends and colleagues from the past and present, as well as for exchanging recommendations about great performances, practical tips and the latest news about the internet, technology and social media. Moreover, I know all my Facebook friends. “Of course!” you say? well, just view this clip.
Facebook and the outside world
However, Facebook does not easily acknowledge defeat; on technical forums you can see how easy it is to share to Facebook. Pages you find, tips you like, pictures you take via all sorts of apps, trips you book and theatre tickets you buy – you name it and it comes with the blue Share or Like button.
Both adored and reviled, a digital water cooler or an open sewer: Twitter is such an open and accessible medium; you can do anything with it. You either love it or hate it.
Twitter is the fastest news source – texting with the entire world, putting you out there, a light way to establish and maintain contacts. It is a medium to truly grow into, one you will not master within the hour, and if used properly will allow business and private contacts to brush elbows. That is what excites me about it. Gradually you discover which style of sharing suits you best, and who you wish to follow, or not. » read on about Twitter – your fastest source of news
In 2011 Instagram shot in 2011 as a comet to the top of all lists of most frequently used apps. A year later, Facebook took over for $ 1 billion. There is an app for iPhone and Android on the phone or tablet of millions of people.
Take a picture with your mobile , open Instagram, make a square cut and edit the result using a series of filters. Bumps are erased, colors refreshed or faded. Add a frame, play with contrast and sharpness. Your picture seems to be made in the seventies, in black and white, as Polaroid or with a view camera. Out of a simple cup of coffee or, as in the example above, a mossy dock, you make a snap something funky. » read on about Instagram – photo editing and social medium